It is so interesting to me how some business messages are used that seem to go nowhere.
The business messages in the trailer use the indirect strategy because they’re really supposed to go somewhere. There’s a good explanation in this article on how business messages are used in marketing.
This is the type of message that usually appears in the direct strategy. Theres no reason theres a good explanation for why this message does anything other than direct. This is usually a direct message that is used very indirectly, because it is not a one-way street.
I think the direct and indirect strategies are the same as well (or at least the same strategy, but the use of each other can vary). It seems that the direct strategy usually has the best chance of going somewhere, and the indirect strategy usually can only go somewhere that the direct strategy has already gone.
The direct strategy works best with your existing customers and leads the best chance of getting your message into their headspace. The indirect strategy works best for making new customers feel you care.
Direct strategies are often easier to use than indirect strategies, but they are often less effective. The indirect strategy works best with your existing customers and leads the best chance of getting your message into their headspace. The direct strategy works best with new customers and leads the best chance of getting your message into their headspace.
Most businesses prefer to use the indirect strategy (as long as they aren’t advertising to their existing customers) to get their message into their customer’s headspace. However, when your business is new, it’s best to use the direct strategy. In both cases, using the indirect strategy helps your messages have a stronger chance of making their way into your customers’ headspaces.
The indirect strategy is the most effective way to get your message to the customer. However, the indirect strategy is also the most expensive to use. The indirect strategy works best if your customers arent already familiar with your business. When you advertise to your existing customers, you can use the indirect strategy as long as you arent advertising to your existing customers.