This is something that should be quite clear.
But in order for generic strategies to have any real effectiveness, they have to be used in the right situation. That’s why the big one is actually “being creative.” The creative person who’s making something great is really the one who’s going to get the business off the ground.
For the most part, a lot of businesses never get started because the person who is creative is the one who doesn’t know how to market. For the most part, marketing is the biggest challenge for any creative person, because the market is so much bigger. But with the right marketing it can be done.
The key is to make sure you have a strategy for how the creative thinks through the process. For a start, I can’t talk about how you’d do it, since we’re talking about creating something. What I do want to talk about is the strategy you use to create the strategy.
I’ll use one of my favorite examples that I was taught in the creative arts courses I took in high school. It was a painting course, and the first thing we had to do was find a theme. For this painting, the theme was ocean. We spent a good amount of time looking through all the ocean pictures that there were in my art room. We took pictures of the different ocean colors with pencils, and we picked out a few very basic patterns.
I think what I was trying to say was that if you put a theme in your mind, you have to have a theme to match. What I’m talking about is that if you want to create a strategy that’s going to work, you have to have a theme to match it with. This is important because the most successful strategies can’t be created by simply copying the strategy of someone else.
I think you said it. If you have a theme, you have a theme to match, and a strategy to match it with, then you can have a strategy. What you have to realize though is that it doesn’t matter if you have a theme if you don’t know what that theme is. For example, I was thinking about how I would do a different thing if I had two themes, one of which was a color, and the other was a pattern, like the ocean.
For instance, if you have three themes, the ocean is your theme. So you have three strategies, three levels of success. If you have a theme, you have a strategy, and if you don’t know what to do with your theme, you have a strategy.
And if you don’t have a theme you are probably not going to come up with a different strategy than you do now unless you’re just a complete idiot. If you are a complete idiot though, you have a whole lot more to learn. You only need to remember one rule. Never talk about yourself in a business context. I think it’s probably the dumbest rule to ever be invented.
It can be all too easy to just let people know what you are selling, and the rest of what you’re selling, in your business-speak. And that is the biggest mistake you can make. The whole point of business is to earn revenue, and that means earning and selling. You can tell your customers that it’s ok to sell yourself every time, but you can not tell them that. It is not ok to sell yourself in every context.
