We analyze the market to decide the best products. We also decide in which market segments the best products can be found and how to sell them.
While our business is one of selling software, we also run real estate offices in the San Francisco Bay Area and in Chicago. We analyze these markets to determine the best products in each segment to sell to the best customers.
We sell software and then we also sell our business in that software. Our software business is one of many ways that we run our real estate office. Our other software business is one of our other two business segments.
We call ourselves a market oriented firm because we measure our success by finding the best products in each segment that our customers want to buy. For example, in our software business, we measure our success by finding the best version of our software to sell. In our real estate business, we measure our success by finding the best real estate office that our customers need to buy.
If you want to understand how markets work, you have to understand how they work in the real estate business. I’m not talking about the “what,” but the “how.
I mean, the good news is you can always use the “how.” You can always figure out which part of the process makes the most sense. Here we have to go back to that first point. That first point, the way we measure our success, is by finding the best products in each segment that our customers want to buy. This is what we call a market-oriented business.
Markets are all about the products we don’t have, the ones that are overpriced, the ones that look good on paper, but don’t really deliver any service that we are actually going to use. The way that we measure our success is by finding the best products in each segment that our customers want to buy and then selling them. That’s the way we measure our success. There’s not a lot of room for debate here.
